Analysis of the effect of light intensity on consumer loyalty in shopping using linear regression
1 Department of Electrical Engineering, Faculty of Engineering, University of Mataram, Jl. Majapahit No. 62 Mataram-Nusa Tenggara Barat 83125, Indonesia.
2 Department of Mechanical Engineering, Faculty of Engineering, University of Mataram, Jl. Majapahit No. 62 Mataram-Nusa Tenggara Barat 83125, Indonesia.
Research Article
Global Journal of Engineering and Technology Advances, 2024, 21(03), 019–023.
Article DOI: 10.30574/gjeta.2024.21.3.0217
Publication history:
Received on 10 October 2024; revised on 29 November 2024; accepted on 02 December 2024
Abstract:
This study aims to evaluate the effect of light intensity on shopping satisfaction in retail outlets using linear regression analysis. Light intensity was measured in the range of 900-904 lux, and data were collected through a questionnaire with a Likert scale from 150 respondents. The level of customer shopping satisfaction was recorded at 92%. Linear regression analysis showed that light intensity has a significant positive effect on shopping satisfaction, with a regression coefficient of 0.07. The significance test showed that the relationship between light intensity and shopping satisfaction is not just a coincidence but has a real impact on the customer shopping experience. Increasing the light intensity inside a retail outlet significantly affects customer shopping satisfaction. Proper lighting settings, in the range of 900 to 904 lux, can improve the shopping experience and customer satisfaction. Therefore, optimal lighting design is an important factor in improving customer satisfaction in retail outlets.
Keywords:
light Intensity; Shopping satisfaction; Linear regression analysis; Retail outlets; Consumer
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