Impact of COVID-19 on airline industry and strategic plan for its recovery with special reference to data analytics technology
Embry-Riddle Aeronautical University – Worldwide, USA.
Research Article
Global Journal of Engineering and Technology Advances, 2021, 07(01), 033–046.
Article DOI: 10.30574/gjeta.2021.7.1.0050
Publication history:
Received on 26 February 2021; revised on 29 March 2021; accepted on 01 April 2021
Abstract:
This paper discusses the status quo of the airline industry around the world facing the COVID-19 pandemic situation. The purpose of the first part of this study was to assess the impact of COVID-19 on global air traffic, airline revenues by region of operation, number of international passengers by region, and the number of domestic passenger traffic by route group. The data for this study was collected from January 2019 to December 2020 from the International Civil Aviation Organization (ICAO) database. The research strategy of the second part of this study is based on PEST analysis which is applied to evaluate the current situation of the airline industry. Based on the findings, this paper suggests strategies and recommendations for the airline industry to adapt to the pandemic situation based on technology aspects more specifically related to data analytics with a multi-step approach for COVID-19 Airline Recovery Plan. The results and recommendations of this research study will provide valuable information to the aviation industry for its preparedness for the Post-COVID-19 era.
Keywords:
COVID-19; Data Analytics; Airline Recovery Plan; Post-COVID-19 era; PEST Analysis; Airline Industry
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Copyright © 2021 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0