Impact of COVID-19 on airline industry and strategic plan for its recovery with special reference to data analytics technology

Rajee Olaganathan

doi:10.30574/gjeta.2021.7.1.0050

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Impact of COVID-19 on airline industry and strategic plan for its recovery with special reference to data analytics technology

Rajee Olaganathan ^*

Embry-Riddle Aeronautical University – Worldwide, USA.

Research Article

Global Journal of Engineering and Technology Advances, 2021, 07(01), 033–046.

Article DOI: 10.30574/gjeta.2021.7.1.0050

DOI url: https://doi.org/10.30574/gjeta.2021.7.1.0050

Publication history

Received on 26 February 2021; revised on 29 March 2021; accepted on 01 April 2021

Abstract

This paper discusses the status quo of the airline industry around the world facing the COVID-19 pandemic situation. The purpose of the first part of this study was to assess the impact of COVID-19 on global air traffic, airline revenues by region of operation, number of international passengers by region, and the number of domestic passenger traffic by route group. The data for this study was collected from January 2019 to December 2020 from the International Civil Aviation Organization (ICAO) database. The research strategy of the second part of this study is based on PEST analysis which is applied to evaluate the current situation of the airline industry. Based on the findings, this paper suggests strategies and recommendations for the airline industry to adapt to the pandemic situation based on technology aspects more specifically related to data analytics with a multi-step approach for COVID-19 Airline Recovery Plan. The results and recommendations of this research study will provide valuable information to the aviation industry for its preparedness for the Post-COVID-19 era.

Keywords

COVID-19; Data Analytics; Airline Recovery Plan; Post-COVID-19 era; PEST Analysis; Airline Industry

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How to cite this article

Rajee Olaganathan. Impact of COVID-19 on airline industry and strategic plan for its recovery with special reference to data analytics technology. Global Journal of Engineering and Technology Advances, 2021, 7(1), 033-046. Article DOI: https://doi.org/10.30574/gjeta.2021.7.1.0050

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