Green FinTech: Leveraging data science to promote sustainable investment practices

Through financial technology innovation and environmental social governance standards, Green FinTech drives progressive investments in sustainability. The core function of data science enables investors to measure sustainability performance in their investment portfolios while developing optimal investment decisions for sustainability. The research investigates essential methods from Green FinTech, such as AI and machine learning, and big data bolsters ESG assessment accuracy and operational efficiency. Research outcomes prove technological advancements boost decision quality and enable ethical investment methods. Investors along with financial institutions and policy makers will find important implications from this research about turning financial markets sustainable by applying technological advancements. Financial institutions that embed ESG factors in investment models generate portfolios matching global sustainability aims which build a fair sustainable economy.